Life happens. Bodies change. Care is allowed.
Thoughtful vulva care for every stage of life. Through periods, perimenopause, menopause, and every phase in between.
We create gentle, pH balanced, plant-based products designed to cleanse, refresh, and hydrate the external vulva while supporting informed choices, body confidence, and everyday self-care. Your muff. Your move
Muff in the Press
“To maintain your freshly coiffed bikini area, consider the I Love My Muff cleansing kit, a Canadian-made vegan line for lady parts-specific TLC.”
“The I Love My Muff Maintenance kit is an all-in-one set to keep your hoo-ha looking its best.”
“The products are the perfect size so they can be carried discreetly in your purse”
“A cleansing wipe and a little drying action can be the difference between a relaxed afternoon and a hellish one”
“Kudos to any brand that is so clean that they can proudly display all of their ingredients!”
— Tracy Anderson
“I've got a little secret, and thrilled to share it with you. It's an amazing product that keeps you feeling fresh…everywhere”
Let customers speak for us
What in the world is a muff?
muff /məf/ n.
Is it pubic hair? A cozy hand warmer? A delicious baked good? Not this time.
Around here, a muff refers to the vulva, the external part of the body that deserves just as much care, attention, and understanding as every other part of you.
The vulva goes by many names (lady bits, vajayjay, another word for cat, to name a few), we call it a muff. And we're here to help make vulva care feel a little less confusing, a little less awkward, and a whole lot easier.
What is Feminine Care?
Feminine Hygiene is no longer a taboo topic. To learn the down-low on your down there, read our latest blog post to find out what Feminine Care is, why Feminine Hygiene is important, and tips for smelling and feeling fresh.
